OUR JOURNEY
Family-Owned Business
In 2024 Herbers Ag, LLC was established as a continuation of the family business, Herbers Seed, which began in 1998.
Lou Herbers originally from Halbur, Iowa grew up on the family farm located in Carroll County. After graduating from Kuemper High School, Lou went on to serve in the military. While stationed in Germany Lou met his wife, Kris. The Herbers decided to make Iowa home where Lou continued his education at Iowa State University. Once Lou graduated with an agronomy degree he went on to work for an Ag Co-op located in Audubon, Iowa. Their three boys were raised in the Audubon community and have been apart of the business journey over the years.
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ABOUT
HERBERS AG
When Herbers Seed opened its doors, its primary business was selling seed, but Lou wanted to do more than provide a product; he wanted to help his customers be successful. He began offering consulting as well as crop scouting and soil sampling. Next, Herbers began selling crop protection chemicals with custom application, and to round out the company’s services, Lou obtained his crop insurance license. While consulting his clients, Lou was able to explain the protection they needed and match them up with the right policies.
In 2009, Herbers built a new shed and liquid fertilizer tanks, which hold up to 3 million gallons of product. In 2011, the company expanded to offer dry fertilizer, building a large facility just west of Audubon. Both the liquid and dry fertilizer plants use an automated Kahler system for custom blending. The highly technical system ensures an optimal formula for each individual farmer’s field. A heated shop was built allowing adequate space for working on equipment year-round. In 2016, the addition of an Anhydrous Ammonia plant rounded out the business to fully serve customer input needs.
